The Daily Home of NIL

Name Image Likeness is the daily home for everything NIL. We cover breaking news, athlete partnerships, original rankings, revenue sharing, policy developments and the business shaping college sports.

Built from an established community of more than 260,000 followers and powered by Wavelength, the publication exists to make NIL understandable — fast enough for the people working in the industry, clear enough for the fans following along.

What we cover

• Breaking NIL news and athlete deals as they are announced
• Revenue sharing, collectives, agencies and brand strategy
• NCAA rules, state legislation and litigation, explained in plain English
• Original Name Image Likeness rankings, each with a published methodology

How we work

Every story is labeled — news, reported, exclusive, analysis, opinion or sponsored — so you always know what you are reading. When we report on information first published elsewhere, we link the original source. Read our editorial standards.

Ownership

Name Image Likeness is an independent NIL media platform owned and operated by Wavelength.

Wavelength is an athlete representation agency. Name Image Likeness maintains its own editorial identity and covers the entire industry, including athletes, brands and agencies with no relationship to Wavelength. Wavelength does not receive preferential coverage, and any story involving a Wavelength client is disclosed.

Work with us

Have a story? Submit a deal or tip. For anything else, get in touch.